Sure, you can purchase direct mail lists directly from them, but most savvy business owners get much better pricing by going through a list broker, like PostcardMania, who has negotiated lower pricing for small businesses due to combining many small orders and purchasing in bulk. Even if you buy through a vendor (see below), you’re probably getting data from one of these massive compilers. There are really only a few companies that handle mailing list compiling on a large scale. #DIRECT MAIL EXAMPLES HOW TO#is there a mailing list for my industry?īecause targeting can be so specific with mailing lists, virtually every industry and target audience is at your fingertips. See if your industry is on this list of ones we’ve already serviced over the past 20 years.įREE Report: How to choose a targeted mailing list that will generate you leads & sales What in Sam Hill is a mailing list compiler?Ī mailing list compiler is a person or company that puts direct mail marketing lists together. Best to approach them as a cool to moderately warm prospect. Just remember that opting in doesn’t mean the person is itching to hear from you necessarily. Like any list, an opt-in list can be a valuable source of information if used correctly. It was the business transaction that affiliated them. An affiliate would be any company they sold their list to. They may sign up for a newsletter within a certain industry and answer "yes" to wanting to receive offers or information from affiliates of that company. Opt-In Direct Mail ListsĪn "opt-in list" is a list that someone puts themselves on voluntarily. To search for specific business mailing lists, go to and find out their SIC codes for those businesses. The database is obviously enormous, but there is a way to narrow it down and find the right types of companies to promote to. #DIRECT MAIL EXAMPLES CODE#Business-to-Business (B2B) Direct Mail Listsī2B lists are most often complied by SIC code (Standard Industrial Classification) - SIC being the government’s codified way of identifying which industry the business operates within. Affiliate Direct Mail ListsĪn affiliate mailing list is a list compiled by a company you are in partnership with.įor example, if a local gym has a marketing partnership with a local smoothie shop, they may choose to share their mailing lists with one another, so they both increase the scope of their target market. Magazine publishers normally rent out their subscriber list, oftentimes including a one-time usage clause in their contract (which is something you want to avoid as repetition is key with direct mail). Subscriber lists target individuals who have subscribed to a particular product or service. Here are some popular consumer mailing lists: Some direct mail house list vendors will include these options (they call them "selects") in their price - others will add on a penny or 2 per record for this data. These lists are in turn used to sell products and services directly to individuals and families. Consumer Direct Mail ListsĪ consumer mailing list contains home addresses and/or email addresses of consumers - People who buy products either from brick and mortar retailers or online. If you are targeting businesses you can target them by industry, annual revenue, employee size and more. There are even mailing lists that target people by interests, such as readers of a particular magazine or people who have purchased from a specific store. The ability to target VERY specific groups is the most powerful aspect of direct mail lists.ĭepending on the type of mailing list (which I explain below), you can target by several demographics like: The purpose of direct mail lists are to target a large number of prospects who share a trait that qualifies them for your marketing offer. So what is a mailing list? It’s simply a collection of addresses to whom you mail your direct mail advertising. WHO receives your direct mail postcards is equally as important as what is on them.
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